Keeping up with the evolution of communication technology can be easier than it looks. Brands can effectively improve their knowledge of communication technology by applying creative social media advertising campaigns as an integrated component of their brand’s marketing communications plan (Christy Ashley & Tracy Tuten, 2014). The tasks can be daunting, as such the need for advanced technologies that can simplify the workload is high, on a computer users can simplify the process of managing all of their social media pages through a dashboard that I highly recommend called hootsuite. Additionally I suggest using Instagram with its .rss capabilities, streaming photos to as many networks and pages that a brand is represented on thus deepening the link saturation encouraging a superb quality index report.
Robert Picard explores the lengths at which social media is overcoming the limitations in mass communications by restoring humanizing elements of interpersonal communication among modern communication plans (2015). Implicating that social media encourages small businesses and their staff to directly engage with consumers on a much more personalized level, encouraging consumer referrals and increasing reach on a transparent scale. Evidence suggests recommendations through social media improve a brand’s level of media trust and can influence viewers to follow its source (Jason Turcotte, 2015). Thus highlighting some of the benefits to engaging with audiences on social media.
Ashley, Christy. Tuten, Tracy. 2014. “Creative Strategies in Social Media Marketing: An Exploratory of Branded Social Content and Consumer Engagement.” From http://onlinelibrary.wiley.com/doi/10.1002/mar.20761/full. Retrieved on September 20, 2015.
Picard, Robert. May, 2015. “The Humanisation of Media? Social Media and The Reformation of Communication.” From http://www.tandfonline.com/doi/abs/10.1080/22041451.2015.1042421. Retrieved on September 20, 2015.
Trucotte, Jason. June, 2015. “News Recommendations from Social Media opinion Leaders: Effects on Media Trust and Information Seeking.” From http://onlinelibrary.wiley.com/doi/10.1111/jcc4.12127/full. Retrieved on September 20, 2015.