We’re doing more for our clients! Beginning with information, I’ve a trove of contemporary advertising objectives that every small business or brand should consider if they haven’t already.
If your familiar with SMM, SEO, Quality Index and building organic search results then this could be a fresh reminder of things you already know and you might want to check out my write up in 2015 on “The Langoliers of Google, stay indexed” within “5 Unsung SEO Tips of 2015”.
In any case. Welcome to edition II of our Creative Couch.
Starting with keywords, they consist of single or multiple words aka key phrases. For simplicity I’ll refer to everything as keywords because their use in this context is essentially the same. Now you’ll want to identify your objective, are you making sales, promoting an event etc.
Keywords are the nutrition in your soil. You water a plant with water alone and in time it won’t be as vibrant and lush as the one that’s regularly given nutrients. The symbolism here is that you might start out great, with fresh content that speaks directly to you and your audience.
You can’t stop there, you’ll want to add to the content much like a gardener who amends their soil. Here is an exercise you can try to boost your metrics, broaden your reach and connect with new people.
Select 5 keywords that best describe your initiative be it a business, project, fundraiser, etc. Our 5 will be Custom Buttons, Naturally Custom, Custom Pinback Buttons, Custom Pins and Vote.
What to do with them.
First I’m going to write content for my website that uses the aforementioned keywords several times without redundancy and with the goal of reaching polling stations. Our clients regularly order “vote” pinback buttons and vinyl decals so this is familiar territory for us.
Second I’ll make social media posts using the same keywords in both the content in my post and as hash tags in order to organically increase the posts reach. You’ll want just as relative of a use of keywords for the best results.
Example of post: “Thanks for your support, Our Revolution! We’ve got your pinback with these great 2.25″ buttons only available at the Bernie Sanders Rally in Dover, NH! #CustomButtons #NaturallyCustom #CustomPinbackButtons #CustomPins #Vote”
This practice is commonly referred to as Social Media Marketing and we’re combining it with Search Engine Optimization (SEO). Overtime we’ll be going deeper into the field, discussing the fruit it yields while performing the labour.
Commit Thy Work to Love and Honour!
C. W. RickerCline & The Naturally Custom Team